Tuesday 26 February
15:00 – 16:00
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When it comes to creativity in the marketing mix, it has historically been advertising professionals who have been seen as the creative drivers of the sector.

However, given every great PR campaign will have a fantastic creative idea at its heart, is it fair that communicators are overlooked when it comes to creativity?

Cision’s latest webinar will explore how PRs can demonstrate creativity which stands out, Kev O’Sullivan, executive creative director at FleishmanHillardFishburn, will discuss creativity in communications and its importance when looking to build campaigns which resonate.

O’Sullivan will detail how communicators, using their creative flair, can reach audiences and drive awareness in a way other marketing disciplines can only dream of. He will also discuss the perceived ‘confidence issue’ that many comms professionals face which stifles the imagination which enables stories to resonate.

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