As much as the press release is a fundamental building block of media relations, new business is the lifeblood of all agencies. And despite rumours of its demise, the new business pitch is alive and kicking in 2016.

However, thanks to heightened competition, increasing pressures on client budgets and other factors, the new business pitch has evolved. Pitches are shorter, more competitive than ever and, compared to even 10 years ago, there can be lack of a formal structure or process.

Thanks to the profile and importance of procurement, there are still more formal processes but, at the same time, clients and agencies alike are developing different ways of testing their compatibility and creating the foundation for a successful business partnership and relationship.

So how do agencies stand out in this environment and convince potential clients they are the best business solution?

This White Paper looks at some of the changes PR professionals may be witnessing in the pitching process and gains advice from agencies from all sides of the market, including MHP, LEWIS, W, PLMR, Porter Novelli and more.

Download the White Paper now.

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