In this white paper, we look at analysis best practice in PR and how you can use it to make your comms and earned media initiatives more effective.

First published in the run-up to the AMEC Measurement Summit in Bangkok, this white paper shows why analysis in PR and communications is important, how you can implement it, and – with an AMEC award winning case study of work with Slimming World – it shows you how to use analysis to prove your campaign successes and ROI.

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