Through conversation with industry experts, case studies and other analysis, this white paper looks at the tools PR professionals use to distribute their communications and content.

Journalists continue to rely on the humble press release, and share their advice for getting it right.

However, digital forms of distribution enable communicators to speak directly to their audience more than ever before and, with the aid of case studies from Barnardo’s and Flora, this white paper also looks at how PRs put these modern tools into practice.

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